A few days ago, I met with a financial advisor who asked me if it would be better to hold a seminar to attract new clients at lunchtime or in the evening. Here’s how the conversation unfolded: Me: Who’s your ideal customer? Financial advisor: Women over 50 Me: Are...
We’ve all seen the power of media coverage to change attitudes, build businesses, and bring corporations to their knees. A few years ago, a media frenzy surrounded the Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT...
Think like a publisher. Marketers around the world are embracing this concept and are planning and writing content at an unprecedented pace. But what does it really mean to “think like a publisher?” Magazine and newspaper publishers—online and off—are...
Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts, and then communicating them in an interesting way that someone will actually read feels like childbirth for most of us....
I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language. I often rely on Grammerly, a great extension for Chrome, to avoid the common...
