Barnacle SEO for Local Organic Search

Barnacle SEO, a term first introduced by Will Scott on Search Influence in 2011, is as applicable in today’s local search environment as ever. Unfortunately, the local organic search results for broad keyword terms are often dominated by local or industry review...

Creating Buyer Personas for Your Financial Services Business

A few days ago, I met with a financial advisor who asked me if it would be better to hold a seminar to attract new clients at lunchtime or in the evening. Here’s how the conversation unfolded: Me: Who’s your ideal customer? Financial advisor: Women over 50 Me: Are...

Boost Your Financial Planning Practice Using Plain Language

By David Leonhardt Every business, every organization and every cause needs to understand – and implement – plain language. However few need to adopt plain language as much as financial services and financial advisors. Just ask the Securities and Exchange...