What is SEO? Search Engine Optimization (SEO) is a set of strategies that, when implemented properly, should see your advisor firm ranking at the top (or near the top) of the search page for your desired keywords. When a search occurs, the search engine algorithm...
A few days ago, I met with a financial advisor who asked me if it would be better to hold a seminar to attract new clients at lunchtime or in the evening. Here’s how the conversation unfolded: Me: Who’s your ideal customer? Financial advisor: Women over 50 Me: Are...
How to write copy and format your blog posts to match how readers scan and read articles online.
Before you start begging (or bugging) the media for a story, take a minute to understand what makes news.
An editorial calendar helps publishers plan ahead, develop content on schedule, and provide targeted content.
Few industries need to cut techno-babble as much as financial services and financial advisors.
Steps to make the important, but sometime painful process of writing a little easier.
To avoid causing your readers to foam at the mouth, take a moment to see if you’re guilty of these writing errors.
The Meta Description tag is a quick, inexpensive change that can positively impact your click-through-rates.