Barnacle SEO, a term first introduced by Will Scott on Search Influence in 2011, is as applicable in today’s local search environment as ever. Unfortunately, the local organic search results for broad keyword terms are often dominated by local or industry review...
A few days ago, I met with a financial advisor who asked me if it would be better to hold a seminar to attract new clients at lunchtime or in the evening. Here’s how the conversation unfolded: Me: Who’s your ideal customer? Financial advisor: Women over 50 Me: Are...
See our SEO Services What is SEO? The Anatomy of a Search Engine Results Page (SERP) Components of Advisor SEO What is SEO? Search Engine Optimization (SEO) is a set of strategies that are created to relay signals of relevancy and authority to the search engines. When...
You’ve likely heard that people generally don’t read websites or blogs word for word. Rather, they scan, “picking out individual words or sentences.” Short vs Long Copy It’s a short leap of logic to assume that readers prefer short copy. That...
We’ve all seen the power of media coverage to change attitudes, build businesses, and bring corporations to their knees. A few years ago, a media frenzy surrounded the Royal Bank of Canada’s (RBC) plans to use foreign workers to replace 45 people in their IT...
