You’ve likely heard that people generally don’t read websites or blogs word for word. Rather, they scan, “picking out individual words or sentences.” Short vs Long Copy It’s a short leap of logic to assume that readers prefer short copy. That...
Think like a publisher. Marketers around the world are embracing this concept and are planning and writing content at an unprecedented pace. But what does it really mean to “think like a publisher?” Magazine and newspaper publishers—online and off—are...
By David Leonhardt Every business, every organization and every cause needs to understand – and implement – plain language. However few need to adopt plain language as much as financial services and financial advisors. Just ask the Securities and Exchange...
Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Finding an idea, collecting your thoughts, and then communicating them in an interesting way that someone will actually read feels like childbirth for most of us....
I’m not actually that good with grammar. I certainly don’t consider myself a stickler or anywhere near the level of an expert when it comes to the finer points of the English language. I often rely on Grammerly, a great extension for Chrome, to avoid the common...
