Barnacle SEO for Local Organic Search

Barnacle SEO for Local Organic Search

Barnacle SEO, a term first introduced by Will Scott on Search Influence in 2011, is as applicable in today’s local search environment as ever. Unfortunately, the local organic search results for broad keyword terms are often dominated by local or industry review...
Meta Description Tags Best Practices for Advisors

Meta Description Tags Best Practices for Advisors

The Meta Description tag (MDT) is an actual example of the near-mythical “low hanging fruit” that marketers are always writing about. It’s a quick, inexpensive change that can positively impact your search engine click-through-rates (CTRs). What is the Meta...